Reflections Amber

Why choose Parati woods?

We believe that every wooden plank tells a story. Ours is written through a commitment to excellence, sustainability and deep human values. Our extensive supply network allows us to offer you an exceptional selection of premium quality products, perfect for your interior projects.

About us

We have been importing and distributing wood products for over 20 years. Our core essence is based on three indivisible pillars: harmony, family and quality. These values shape our daily lives, guide our choices and anchor our actions in a sustainable, human vision.

Whether it’s preserving our environment, cultivating authentic relationships or creating exceptional products, our pillars motivate us and give meaning to every action. It’s with this philosophy that we move forward, inspired by the desire to build a meaningful future imbued with lasting values.

Our philosophy

Harmony

We believe in the profound harmony between the environment and individuals. This precious and fragile connection is at the heart of our commitment. In the forestry and wood-processing industry, we see the important shared responsibility of preserving ecosystems while creating products that inspire. 

This harmony drives us to maintain strong relationships with all our partners.

Family

For us, family is much more than a value, it’s the very foundation of our business. It inspires our decisions, guides our relationships and nurtures our long-term vision. Our family roots remind us every day of the importance of building lasting relationships based on trust, solidarity and respect.

We work with the conviction that our work contributes to leaving a legacy for future generations. It is this collective strength, rooted in solid family values, that enables us to move forward together, with passion and benevolence.

Quality

We are committed to providing you with quality products. We make use of our exceptional expertise in everything we produce, from the meticulous selection of wood species through every stage of processing. 

Our standards are high because they reflect our respect for the raw materials and for the customers who place their trust in us. For us, quality isn’t just an end in itself: it’s a way of enhancing beauty and sustainability, by putting expertise to work in service of aesthetics and functionality.

Our history

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1982 1995 2000 2008 2012 2013 2025
In São Paulo, Carlos took his first steps with a furniture manufacturer. Quickly, he was recognized for his natural talents as a salesman and he established partnerships to export Brazilian products. A visionary, he embarked on an ambitious quest: to identify the perfect Brazilian product to export to North America. He eventually identified an opportunity in Brazilian wood, valued for its exotic beauty and natural appeal.
At a time when cultural and business differences prevented North American companies from working directly with Brazilian manufacturers, Carlos positioned himself as a bridge between these worlds. Thanks to his adaptability and ability to build relationships, he experiences rapid growth. This is how he developed a production of mahogany veneer to meet Canadian demand. At the same time, it helps Brazilian flooring manufacturers adapt their production to the Canadian market. It provides an outlet for Brazilian wood, appreciated for its exotic beauty and natural appeal.
Environmental restrictions placed on mahogany led Carlos to focus on flooring. This reorientation resulted in significant growth, with exports exceeding 500 containers per year at the end of the 2000s.
To meet the growing demand for flooring, Carlos partners with investors to establish his own factory. Paula, who joined the company in 2003, takes charge of the factory’s forestry department. This role allows her to gain invaluable experience of the fundamental stages of the industry and instills a deep appreciation for sustainable forest management, transforming renewable resources into quality products.
After leaving the factory partnership, Carlos anticipated market transformations and founded Parati Woods Inc. in Canada, a land of opportunities that he knows well. With Paula, who moved to Canada to accompany him, he took up the challenge of a changing world, banking on his innate talent to build relationships and diversify the offering with innovative products from around the world.
Guilherme, Carlos’ youngest son, joins the Parati Woods family adventure. Enriched by valuable experience alongside his father at the factory, he devoted himself to the development of European suppliers. His role strengthens Parati Woods Inc.’s international expansion and its commitment to exceptional products.
Under the dynamic leadership of Paula and Guilherme, Parati Woods Inc. imports more than 15 types of products from 10 different countries, serving the markets of Canada, the United States and Europe. The company also values ​​products made in North America, continuing to prioritize sustainability and quality. Parati Woods Inc. is also proud of its long-standing relationships with many corporate partners spanning nearly 30 years. Each product reflects Carlos’ heritage, his pioneering spirit and the values ​​of a forward-looking family business.

Sustainability

We are committed to respecting ecosystems. We offer FSC®-certified products. 

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